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There are thousands of ways you can promote your Coeur d’Alene business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small CDA business. Make sure before you engage in any marketing activity you clearly identify your target client. This will ensure that your message reaches a potential client and not just a waste of your money and time.

101 small business marketing ideas for Your CDA business

  1. Update or create a marketing plan for your CDA business
  2. Start your market research
  3. Conduct a focus group to uncover potential marketing areas
  4. Write a unique selling message
  5. Refine your target audience and niche
  6. Expand your product and service offerings.
  7. Update your business cards
  8. Make your business card stand out from the rest
  9. Create or update your brochure
  10. Create a digital version of your brochure for your website
  11. Explore an updated website redesign
  12. Get creative with promotional products
  13. Write a description of industry problems your business solves
  14. Register for a conference
  15. Introduce yourself to other local business owners
  16. Plan a local business workshop
  17. Join your local chamber of commerce
  18. Rent a booth at a trade show
  19. Launch a multi-piece direct mail campaign
  20. Create multiple approaches, and split test your mailings to measure impact
  21. Include a clear and enticing call to action on every direct mail piece
  22. Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings
  23. Send past customers free samples and other incentives to regain their business
  24. Advertise on the radio
  25. Advertise in the Yellow Pages
  26. Advertise on a billboard
  27. Use stickers or magnets to advertise on your car
  28. Take out an ad in your local newspaper
  29. Advertise on a local cable TV station
  30. Advertise on Facebook
  31. Advertise on LinkedIn
  32. Buy ad space on a relevant website
  33. Use a sidewalk sign to promote your specials
  34. Get started with social media for business
  35. Create a Facebook page
  36. Get a vanity URL or username for your Facebook page
  37. Create a Twitter account
  38. Reply or retweet someone else on Twitter
  39. Set up a Foursquare account for your business
  40. List your business on Google Places
  41. Start a business blog
  42. Write blog posts on a regular basis
  43. Start social bookmarking your online content
  44. Create a Groupon
  45. Start a Google AdWords pay-per-click campaign
  46. Start a Microsoft adCenter pay-per-click campaign
  47. Comment on a blog post
  48. Record a video blog post
  49. Upload a video to YouTube
  50. Check your online directory listings and get listed in desirable directories
  51. Set up Google Analytics on your website and blog
  52. Review and measure your Google Analytics statistics
  53. Register a new domain name for a marketing campaign or a new product or service
  54. Learn more about local search marketing
  55. Track your online reputation
  56. Sign up for the Help a Reporter Out (HARO) email list
  57. Create an email opt-in on your website or blog
  58. Offer a free download or gifts to collect email addresses
  59. Send regular emails to your list
  60. Start a free monthly email newsletter
  61. Use A/B testing to measure the effectiveness of your email campaigns
  62. Perfect your email signature
  63. Add audio, video and social sharing functionality to your emails
  64. Start a contest
  65. Create a coupon
  66. Create a “frequent buyer” rewards program
  67. Start a client appreciation program
  68. Create a customer of the month program
  69. Give away a free sample
  70. Start an affiliate program
  71. Send out a customer satisfaction survey
  72. Ask for referrals
  73. Make a referral
  74. Help promote or volunteer your time for a charity event
  75. Sponsor a local sports team
  76. Cross-promote your products and services with other local businesses
  77. Join a professional organization
  78. Plan your next holiday promotion
  79. Plan holiday gifts for your best customers
  80. Send birthday cards to your clients
  81. Approach a colleague about a collaboration
  82. Donate branded prizes for local fundraisers
  83. Become a mentor
  84. Plan a free teleconference or webinar
  85. Record a podcast
  86. Write a press release
  87. Submit your press release to various distribution channels
  88. Rewrite your sales copy with a storytelling spin
  89. Start writing a book
  90. Hire a marketing consultant
  91. Hire a public relations professional
  92. Hire a professional copywriter
  93. Hire a search engine marketing firm
  94. Hire an intern to help with daily marketing tasks
  95. Hire a sales coach or salesperson
  96. Get a branded tattoo
  97. Create a business mascot to help promote your brand
  98. Take a controversial stance on a hot industry topic
  99. Pay for wearable advertising
  100. Get a full-body branded paint job done on your company vehicle
  101. Sign up for online business marketing training

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